Flecha Eco

Social media identity for Flecha Eco, a natural/vegan skincare brand where the focus was making the brand feel human, simple, and relatable. I built a checkerboard-style feed alternating real faces, nature textures, and product shots with the brand's earthy green-and-beige palette, plus delicate line illustrations and icons tying it all together. The grid mixes informational posts, lifestyle photography, and brand storytelling to keep the feed both cohesive and approachable.