Life At Key

Like with the site, I followed the brand's existing identity but added my own touch, keeping the modern, blue-and-green (later black-and-white with green accents) palette approachable for a topic that can feel heavy (home co-ownership and affordability). I created educational carousels (Do's and Don'ts, True or False myth-busting), calculator/feature highlight posts, Instagram stories, and a full SEO campaign with illustrations across Facebook and Instagram formats.