CLEC

Rebrand for CLEC (Centro de Línguas e Ensino do Ceará), a 24-year-old language school in Ceará expanding beyond its original name (Centro de Línguas Estrangeiras do Ceará) while keeping the same beloved acronym. I redesigned the logo around a smiling curved motif connecting the letters, paired with a bright, multicolor palette to convey joy, warmth, and accessibility. The identity was built to feel welcoming and inclusive, reflecting the school's mission of accessible, high-quality education for the community, and was applied across stationery, apparel, and promotional items.