Touché Office

Brand identity for Touché, a clothing/tailoring brand rooted in craftsmanship. The client wanted a jabuti (tortoise) worked into the mark, so I designed a line-art tortoise icon paired with a wordmark where a gestalt sword cuts through the "t," forming "touché." I built the palette around brick red, navy, and gold to feel classic and artisanal, and extended the system across labels, tags, packaging, and kraft-paper bags.