Life At Key

UI design for Key, a platform connecting Aspiring Homebuyers with Property Owners through a co-ownership model, an alternative path to homeownership without the burden of a traditional mortgage. Despite tackling a serious financial service, the visual identity leans modern and playful, built to resonate with its core audience: young couples and young professionals starting their homeownership journey. I worked in close partnership with the developer, pushing for animations that broke away from the obvious. The site was developed through iterative rounds to landing on a bold black-and-white base punctuated by pops of green, blue, and pink.
agency: find your audience